StratMonday · Ed Cotton's Webinar

Building Your Own
Knowledge Graph for AI

3 steps to turn your research into a queryable knowledge graph-lite — using Google Sheets, an AI coding agent, and Fodda.

🛠 Agentic Coder 📊 Google Sheets 🤖 Claude or Notion 📡 Fodda
📄 Download Presentation Notes

Test Fodda's Knowledge Graphs

Copy an MCP URL below and add it to Claude or Notion. Start querying real expert knowledge graphs.

Claude

Add as a Connector

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Notion

Use a Fodda Agent

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🧪 MCP URL Tester

Paste any Fodda MCP URL to verify it's working. Sends a list_tools request.

3 Steps to a Knowledge Graph

You don't need a database. You don't need to code. Just a spreadsheet, a brief, and an AI assistant.

1
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The Table

Set up a Google Sheet with 4 tabs — Signals, Patterns, Entities, Graph Meta. This is your database.

Brief 1 →
2
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The Analysis

Collect signals from URLs and let AI recognize patterns. Brief 2 builds a tool that does both.

Brief 2 →
3
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Publish

Register on Fodda. Get an MCP key. Now Claude, Notion, and any AI tool can query your graph.

Brief 3 →

The Google Sheet Template

Copy this template and start populating it with your signals. The 4-tab structure is your knowledge graph schema.

📋 Copy Template in Google Sheets →
Fodda Pattern Standard — Live Preview Open ↗

The Briefs

Download a brief. Feed it to your AI coding agent. It builds the tool for you.

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Brief 1: Setting Up Your Google Sheets Pattern Graph
The table structure — 4 tabs, column specs, examples

This brief creates the foundation — a Google Sheet with 4 tabs that follows the Fodda Pattern Standard:

  • Signals — Raw data: articles, observations, bookmarks. 13 columns including title, summary, brands, sector, and pattern_name
  • Patterns — Your analysis: recurring behaviors and emerging trends. Each supported by 2+ signals
  • Entities — Tags: brands, technologies, audiences, locations that appear across your signals
  • Graph Meta — Identity: who you are, what your graph covers, your editorial perspective
📥 Download Brief 1
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Brief 2: Signal Collector + Pattern Recognition App
Prerequisite: Brief 1 · Builds a local web app with Vite + Express

This brief builds a local web app with two core features:

  • Signal Collection — Paste a URL → the app fetches the article, extracts metadata via LLM (summary, brands, sector), and writes it to your Sheet
  • Pattern Recognition — Select untagged signals and either create patterns manually or use AI to suggest groupings

Tech stack: Vite + React frontend, Node/Express backend, Google Sheets API, Gemini API for extraction.

7 API endpoints. Full LLM prompts included. Auto-populates the Entities tab.

📥 Download Brief 2 👁️ See Example
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Brief 3: Publishing Your Graph to the Fodda Network
Share your Sheet → Get an MCP key → AI can now query your graph

Once you have signals and patterns in your Sheet, Fodda makes it queryable by AI:

  • Step 1: Share your Sheet read-only with Fodda's service account
  • Step 2: Register at app.fodda.ai
  • Step 3: Fodda validates your Sheet structure
  • Step 4: You receive an MCP API key — the URL you use to connect Claude, Notion, or any AI tool
  • Step 5: Confirm your dataset info (description & perspective are most important)

Your data stays in your Google Sheet. Fodda only reads it.

📥 Download Brief 3
Advanced: Build Your Own MCP Server
Optional · For developers who want full control

If you want custom query logic, caching, or a data source beyond Google Sheets — build your own MCP server. Not required if you're using Fodda's hosted path.

📥 Download Advanced Brief

What To Do With Your MCP URL

Once Fodda gives you an MCP key, here's how to use it:

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Claude Connector

Add your MCP URL to Claude as a connector. Ask questions and Claude queries your graph in real time.

Add to Claude →
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Notion Agent

Create a Notion agent with your MCP URL. Query your knowledge graph while you write and plan.

Find on Notion →
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Monetize via Fodda

Register your graph on Fodda's network. Revenue-share for graph queries is coming soon.

Register on Fodda →